The new mobile marketing…Near Field Communication
Thanks to Brandy Olson for this guest post on something I had never heard of. But then again, I’m not as smart as my phone these days. Very soon Near Field Communication (NFC) technology will be...
View Article7 Great ways to analyze traffic and boost conversions
Thanks to Gareth Boyd, Beth and Brandy for their wonderful guest posts this week, allowing me to take my first real vacation in 10 years. The key to making money online is the ability to convert your...
View ArticleGoogle conceals keyword source of traffic
Although we don’t usually get too “techy” here on the Wax blog, there are some changes from Google that may affect search results. Here Thomas Doane explains those changes and how they might affect...
View ArticleOptimizing with SEO Clerks.com
Not only do you need create content, you also need to optimize that content. SEO used to be only about your pagerank and your Google search results. Today, however, optimizers acknowledge the need for...
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Four ways to maximize PPC performance
By Joy Gendusa, CEO of Postcard Mania, a direct marketing firm Google Pay Per Click (PPC) advertising can be a great addition to your small business marketing arsenal. It allows you to build brand...
View ArticleDomain names are still a branding tool
It used to be considered vanity to own a domain name consisting of your name, but with so many people working from home or freelancing, the thought of having your own domain name may fit in to your...
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Even more social media tricks for small business
By Drew Hudson, Grovo.com The final in a series of three blog posts from Drew with even more social media tricks for small business. 9. Get To Know Your Facebook Fan Base If you don’t know who your...
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Defining Long Tail Keywords: Content Marketing’s New Best Friend
By Tyler Weber, Marketing & Communications Director, Digital Solutions, Inc How often do you find yourself conducting a web search? To give you a little perspective, in 2013 over 100 billion...
View ArticlePost-Google Authorship: How To Manage Your Website’s Authors
Death is often temporary and perplexing in the world of search and Google, a fact only further proved when John Mueller of Google Webmaster Tools announced that Google would no longer support...
View ArticleHow can social media benefit online casino sites?
With both online casinos and social media very much on the rise, there are a number of ways that social media sites can prove beneficial to online casino ones – as the casino companies are rapidly...
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4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page
Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with geo-targeted landing...
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SEO in 2018 – 4 Things to Consider
How to gain success with SEO in 2018 by engaging your target audience and he right kind of content. Technology improves at an amazing rate every year and it’s important to consider SEO for 2018. To...
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Integrating Facebook and SEO Strategy
Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be obvious at first...
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Using keyword research workflow as part of integrated marketing
Marketers who are worth their salt don’t view keyword research as a side dish – it’s one of the main dishes that you cannot take for granted. Targeting the right keywords ensures that SEO, PPC, and...
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Top Mobile App Development Trends to Watch for in 2020
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise...
View Article6 Common SEO Mistakes That You Need to Avoid
Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important segments of digital marketing and without...
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How to Optimize WordPress Website’s UX for Success
WordPress is the best content management system for most website owners these days. It has a huge community with great plugins and themes. There are also tons of WordPress migration services on the...
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